PROPERTY BOOM.

Twenty years ago, few Brits would have been able to find Bulgaria on a map, let alone tell you anything about the country. Today, hundreds of Brits own property there and thousands more visit this Balkan gem every year. Bulgaria has undergone an investment revolution over the last decade, meaning that property buyers looking for a good return and a holiday home are very keen to purchase in this former Communist state.

But what makes Bulgaria so attractive to investors; after all, isn't it possible to find similarly priced property in other Balkan countries such as Romania, Croatia and Serbia? Well, Bulgaria has led the way by building a number of high quality residential complexes that are available at low prices, in areas that are very attractive to tourists.

Bulgaria has become more and more established as a tourist destination for the Brits; both in the summer, for the black sea resort coastal regions which have a Mediterranean like temperature and beaches and internationally renowned golf courses; and also as a winter destination to the mountain regions of the Pirin, Rila and Rhodopa which offer skiing from 2000-2500m and have a ski season that lasts from December to May.

Bansko, now Bulgaria's premier ski resort has been well received by British ski tourists who are looking for a great value ski trip which is vastly cheaper than going to France, Austria or Switzerland, and also a more culturally exotic destination. The fact that Bankso is now a well marketed and well known ski resort which is frequently featured in the ski press and national papers means that more and more skiers and snowboarders are heading out there. Bulgaria also has an enviable stretch of coastline along the Black Sea which attracts both holidaymakers and those looking to buy property in Bulgaria alike.

Cheap flights have also assisted Bulgaria's rise in popularity, creating a quick, easy and affordable route for Brits. Demand for real estate is also coming from the increasing number of international buyers who are working for multinationals in Bulgaria's capital, Sofia. This demand is helping to push up the design and build quality of new developments in the city.

As a well-marketed holiday destination with increasing tourist numbers for both winter and summer seasons, newly built infrastructure and cheap, quick connections to the UK, it's no wonder that Bulgaria leads the Balkans by offering one of the best property investments in Europe.


SOFIA: Real estate sales in parts of Bulgaria have topped the hottest properties lists in Europe for the past two years, fed by a booming tourism sector and investment-hungry British and Irish buyers. In contrast, neighboring Romania continues to see big gains, but without yet appearing on the foreign buyer's radar.

But both countries joined the European Union on Jan. 1, and real estate analysts say the effects include an increase in confidence — and, eventually more sales — from foreigners wanting second homes or investment properties.

"It's more of a psychological factor from the viewpoint of foreigners who thought Bulgaria and Romania were risky countries," said Georgi Dutchev, editor in chief of Properties Xpress, a magazine published in English and Bulgarian in Sofia, the Bulgarian capital. For them, EU membership "means transparency and certainty for investment, even though it's not that way, or at least not immediately."

The countries have the lowest property prices in the 27-member bloc, even though they have experienced years of dramatic price increases.

For example, a 70- square-meter, or 350- square-foot, apartment in Sofia would have sold last year for about €48,160, or $62,608, according to figures from the National Statistical Institute. That is twice as much as the apartment would have sold for in 1993, when it would have been the equivalent of €24,364.

In Bulgaria, the per-square-meter sale price of residential properties averaged €439 nationwide and €688 in Sofia during the third quarter of 2006, according to the National Statistical Institute. Now, prices in the center of Sofia average €946, according to imot.bg, a real estate Web site.

In Romania, the real estate company DTZ Echinox estimates that residential properties in middle-class parts of Bucharest sell for an average of €1,000 per square meter.

For comparison, sale prices in London, the top European market, average £3,800, or €5,758, per square meter while those in Genoa, considered a middle market, average €3,500, according to Colliers international real estate consultants.

Milan Khatri, chief economist at the Royal Institution of Chartered Surveyors in London, said two key economic fundamentals — lending and increasing incomes — indicate that local buyers will continue to fuel price increases, at least for now.

Mortgage lending, which began on a large scale in both countries during the past few years, will expand as banks see there is less risk and interest rates decline, he said.

Also, rising incomes will add to residents' buying power, while giving investors added security.

"In that sense, the picture is very positive," Khatri said.

Another major factor in both countries is the growing demand of people who now live in shabby Communist- era apartments for bigger, more modern and comfortable housing — and the shortage of supply.

"I don't see a massive price rise, I see a flight to quality," said Mike Lloyd, chief executive of TriNation, the Romanian development company that is building the 1.1 million-square-meter Baneasa project in Bucharest. The €1.2 billion development will create an entire neighborhood, with residential, commercial and office components.

Lloyd said that, while he had encountered speculators who wanted to buy now in the expectation of selling at higher prices later, he thought the main impact of EU membership would be to educate Romanian buyers about European property standards.

"The junk being built now will struggle to find prices," he said. Romanians "won't accept the low quality that they have in the past."

But Orlin Vladikov, chairman of the Bulgarian national property association, says that EU membership and the resulting increase in foreign investment will help sustain Bulgaria's property boom.

For example, he said, last September the European Commission confirmed Bulgaria's then-pending membership — and foreign investment in the fourth quarter of 2006 rose 24 percent over the same period in the previous year.

Vladikov also noted that, while Bulgaria's initial sales to foreigners were along the Black Sea coast and in the Bankso ski zone, new constructions are near historical, cultural and natural sites, especially spa areas like Sandanski and Velingrad.

"We expect this development to continue in full force," he said.

Others agree. "I think it's going to bring in another 10 to 15 percent of people who have been hovering a bit," David Smith, sales director of Bulgarian Dreams, a London-based real estate agency, said of the EU accession.

As for future growth, Smith said, "I contend that the main reasons will be cheap airfares and cheaper money," Two discount airlines — Wizz Air and Sky Europe — now serve Bulgaria and Smith expects more to enter the market.

But some real estate experts are less positive about immediate changes.

Clara Satchi, chief executive of Engel East Europe, an Israel-based developer listed on the London stock exchange, noted that there was great excitement about real estate prospects in eastern Europe just before the EU expanded in 2004 — but then there was a period of stagnation.

"For a while there will be paralysis, people will wait and see how it goes," she said. "Then after half a year, it will be a boom again."

Satchi, whose company is building 1,689 residential units in a total of eight projects in Bulgaria, says the macro- economic factors of Romania and Bulgaria are "extraordinarily good" and that, while demand is growing, the development of new housing in both countries is about 15 times slower than that in richer EU countries.

"There is a lot of room to grow," she said.